Every December, most companies are deep in the trenches of peak season: scrambling through backorders, juggling last-minute changes, and praying their carriers don’t call in with weather delays. But somehow, one operation manages to deliver on time, with perfect accuracy, at a global scale. Every year.

Santa’s.

It might be whimsical, but if you strip away the magic and look at the structure, Santa runs the most efficient seasonal operation on the planet, and his planning principles are worth paying attention to.

People ask me all the time how I manage to network while living out of a suitcase, and honestly, I get why they’re curious. It sounds chaotic from the outside, new cities every month or so, different coworking spaces, shifting time zones, different languages, but for me, networking hasn’t become harder. If anything, this lifestyle has made it even more natural.

Anyone who knows me knows I’m a people person. I’ve always been able to walk into a room and walk out with five new conversations to follow up on later. That didn’t change just because I packed my life into a suitcase and hit the road. What changed is the radius of who I meet. My “local” meeting radius now spans countries.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Nikki McKnight

This entire blog started because of my inbox. Specifically: PR emails.

If you work in or around logistics media, you know exactly the ones I mean. The subject line “AI Powered”. The whole email is full of AI this and AI that. And yet somehow, after reading the email three or four times, I still can’t tell what the product actually does.

Is it AI?
Is it automation?
Is it a well-organized workflow with a buzzword glued on top?

Because honestly, how can every new tech and platform be AI?

The more pitches I saw, the more obvious the real issue became: as an industry, we’ve blurred the line between what’s simply a fast, reliable automated process and what is actually intelligent technology capable of learning, adapting, or predicting. And that distinction matters, not just for accuracy, but for budgets, expectations, and whether a team ends up with the right tool for the right job. So let’s talk about it properly, without the jargon-y nonsense.

There’s a specific kind of person who ends up in logistics: the “don’t worry, I’ll handle it” type.
Every industry has them, but logistics seems to attract them in bulk. Maybe it’s the constant problem-solving, maybe it’s the adrenaline of fixing things minutes before they break, or maybe it’s just the culture we all grew up in, where being busy meant you were important. And it shows,  logistics workers actually rank #1 for burnout risk of any industry, with 20% over-utilized, 15% at risk, and the longest average workday at 9 hours and 10 minutes.

But somewhere along the way, “handling it” quietly turns into “carrying the entire company on your back.” And most people don’t realize the cost of that until they’re already paying it.

The funny thing is, doing everything yourself feels efficient. It feels responsible. It feels faster at the moment — just answer the email, just update the file, just follow up on the truck, just redo the spreadsheet because the formatting is a disaster and you’re the only one who knows how it should look.

But the truth is this: every time you jump in to do it yourself, you reinforce a system where you are the system. And that’s where the real trouble starts.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Casey Jenkins

Every time a new story breaks about trucking fraud, unsafe carriers, or tragic accidents, the same narrative rolls out:
“It’s the foreign carriers.”
“It’s the non-domiciled drivers.”
“It’s these fly-by-night operations ruining the industry.”

It’s predictable, emotional, and completely unhelpful.

Because here’s the truth: the biggest threat to North American trucking isn’t who is behind the wheel. It’s how the system allows people to slip through cracks that we all know are there.

When we keep blaming people instead of processes, we’re not solving problems, we’re fuelling hate and perpetuating the root issues.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Martha Brown

Everyone’s got opinions about food; local is better, fresh is best, labels tell the truth.
But most of what we believe about how food gets to us isn’t actually true.

And these myths don’t just affect what we buy, they shape how the entire supply chain operates, from how products are labeled to how much food gets wasted before it ever reaches a plate.

Here are five food myths that have real consequences for the people moving your groceries from farm to fork.

It's been about a month since London International Shipping Week ended, and I still catch myself thinking about it, not the panels or receptions, but what the week revealed about how fragmented the supply chain industry really is.

After twenty years in trucking and brokerage, I thought I understood logistics. I've spent enough time in warehouses, dispatch offices, and meeting rooms to know what makes the system tick and what makes it break. But stepping into the maritime world reminded me that we aren't one industry. We're a collection of silos, each fighting similar battles without realizing how much overlap there really is.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Serena Kanline

If you’ve opened TikTok lately, you’ve probably seen it, the Le Creuset Mystery Box unboxings. People are filming themselves tearing into sealed boxes of colourful cookware like it’s Christmas morning. Screams, squeals, gasps over the colour they wanted or a pot they had been eyeing and somewhere, a logistics manager is quietly smiling.

Because this isn’t just a marketing stunt, it’s a supply-chain strategy wrapped in enamel and hype.

If you spend any amount of time on LinkedIn in this industry, you’ve seen it: glossy corporate posts about “supporting women in trucking,” event recaps showing off all-female panels, and photo ops with hashtags about inclusion. And don’t get me wrong, it looks good. It makes us feel like progress is happening. But let’s be real: polished posts and performative panels don’t protect women from harassment, help close pay gaps, or create safer, fairer work environments for women in trucking and logistics.

Because when the spotlight shifts, the cracks show. We saw it in the way the Transportation Intermediaries Association (TIA) handled harassment at their own event. We saw it when the Federal Motor Carrier Safety Administration (FMCSA) quietly shut down its Sexual Harassment & Assault Study, the one initiative that could’ve given us actual data to build solutions with. Both are painful yet unsurpprising reminders that while the industry loves to say it supports women, actions often tell a different story.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Katie Rodas

Vegas is known for neon lights, roulette wheels, and questionable buffets. But when I landed there for Alibaba’s CoCreate event, I didn’t hit the jackpot on the strip, I hit on something else: a glimpse of the future of entrepreneurship.

Here’s the gossip from the desert.

If you’ve been in logistics long enough, you’ve probably attended your fair share of industry events. Some are trade shows with big exhibition floors and endless booths. Others are smaller, more specialized gatherings. They all have their place.

But London International Shipping Week (LISW) isn’t either of those. It’s something different.

Rather than a single venue or giant expo hall, LISW takes place across London, inside law firms, financial institutions, historic buildings, and even on ships moored along the Thames. It’s not about collecting swag bags or walking the tradeshow floor. It’s about conversations, high-level discussions on the issues shaping global shipping and the world of supply chain.

But social feeds and headlines condition us to believe if you’re not growing at warp speed, you’re failing. Cue the 10X bros telling you to grind harder, sell more, never stop scaling. But that’s not a business strategy. That’s just bullshit.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Tayler Dillin

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Natalia Giraldo

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Jessica Vickers

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Jessie Merritt