There’s been an explosion of content in the logistics and supply chain world. LinkedIn is full of polished videos, witty hot takes, and carefully curated brand stories. People, and companies, are learning that building a voice, sharing values, and connecting through storytelling can drive engagement, loyalty, and even sales.

That’s a good thing. But let’s not get carried away.

Because in logistics, your story is only as strong as your execution and service. It doesn’t matter how clever your content is if the trucks don’t show up, the freight goes missing, or no one answers the phone or emails.

Sales used to be about being the loudest voice in the room. Now? It’s about being the most useful.

But here’s the problem, there is a lot of sales advice floating around, especially in logistics, that is completely outdated. To be honest, some of it never even worked to begin with. And worse, it’s still being taught like gospel.

If you’ve ever been told to "always be closing" or "don’t take no for an answer,” this one’s for you. Here are six sales tactics that need to die already, and what to do instead if you actually want to build trust, book meetings, and close deals (without being annoying as hell).

Let’s be real: most drivers aren’t going to walk into your shipping office and tell you what’s wrong with your operation. They’ve got places to be, a clock that never stops ticking, and, frankly, they’re tired of being ignored.

But that doesn’t mean they don’t have thoughts. And if you’re a shipper who wants freight moved on time, with fewer headaches and a solid reputation in the carrier world, you should want to hear them.

So, on their behalf, we’re saying the quiet parts out loud. Here are six things drivers wish you knew:

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Jessie Merritt

Everyone loves to talk ship about bad brokers. The ghosters. The lowballers. The margin-chasers who disappear the second things go sideways.

But what about the ones who are trying, and still missing the mark?

Let’s be honest: a lot of people come into this industry and get handed a phone, a list of leads, and not much else. If they’re lucky, they get an afternoon shadowing Chad, who might be a top earner, but also happens to have a mountain of bad habits (and possibly a superiority complex).

Transportation fraud isn’t just a nuisance, it’s a growing, multi-million-dollar problem in North American logistics. From double brokering to stolen loads and hijacked payments, fraudsters are getting bolder and smarter.

And no one is immune.

Whether you’re a shipper, broker, carrier, or driver, the only way to stay ahead is to stay informed, and be proactive. Below, we break down exactly what each party can do to reduce risk and keep freight flowing safely.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Sidney Trychel

The cradle-to-grave model has been a staple business model in logistics brokerage for years. And with the rise of the agent model across North America, it’s seeing a bit of a glow-up.

Everywhere you turn, there’s another post selling the dream: Be your own boss. Work from anywhere. Build your own book. Keep more of your commission.

Sounds great, right? And to be fair, it can be, it’s how I started my entrepreneur journey. Cradle-to-grave can offer freedom, autonomy, and a chance to build something of your own. But let’s not romanticize it. Because when you’re the one selling the freight, booking the truck, tracking the shipment, handling the fallout, chasing paperwork, and invoicing the customer… that’s not freedom. That’s a one-person logistics department. And it burns people out.

The freight’s delivered, the truck’s empty, and the driver’s already asking about their next load.

You’re done, right?
Not even close.

This is where a lot of dispatchers coast, but this stage can make or break your margin, customer relationships, and ability to get paid. It’s not glamorous, but post-delivery is where the smart teams pull ahead. Tie off the loose ends now, or deal with the fallout later (usually in the form of disputes, denied accessorials, or annoyed billing staff).

Here’s your checklist for after delivery.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Victoria Jones

Let’s be honest: following up can feel awkward. You don’t want to be a pest, but you also don’t want to let that lead, quote, or opportunity quietly fade into the void.

Whether you’re in sales, customer service, or running your own small business, the follow-up dance is one you have to learn. The trick? Doing it with confidence, and not avoiding being a stage 5 clinger.

Here’s how to follow up like a pro, without feeling like icky about it.

You’ve made it past the pickup, congrats. But now the load’s rolling, and the clock is ticking. This is the part where a lot of dispatchers mentally check out.

Don’t.

Because in-transit is when things can start to fall apart quietly, and if you’re not watching closely, you’ll only hear about it when it becomes a problem at delivery. Or worse, in a claim. Here’s what you need to be checking while the load is moving and before that trailer door gets cracked open on the other end.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Abby Hamm

Last week, I found myself amidst the massive booths and cargo chatter of Breakbulk Europe 2025 in Rotterdam. As someone who's spent 22 years navigating the lanes of over-the-road (OTR) freight, diving into the world of breakbulk and project freight was like swapping my trusty Fiat for a monster truck, very intimidating, but so energizing.

We all know how much I hate hype when it comes to new businesses in logistics, unfortunately it can feel like there’s a shiny new “must-have” trend every week.

AI-powered TMS. Drones in warehouses. Blockchain for pallets. Digital freight marketplaces promising to “Uber-ize” trucking. Not to mention every LinkedIn guru yelling about “resilience,” “visibility,” or “hyper-automation” (whatever the F that means).

The FOMO is real, and so is the fatigue. Because when you're running a brokerage, managing a fleet, or trying to keep products moving smoothly through a supply chain, you don’t have time (or budget) to chase every trend that pops up.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Rhythm Kaur Gandhi

Booking a truck on a load from a brand-new customer? Take a breath. Before you hit confirm, run through this checklist, because nothing kills a day faster than realizing too late that you’re missing a crucial detail and you can’t back out now.

This isn’t just a CYA move (although yes, it's that too). It's about protecting your time, your team, your drivers, and your profit. Putting in extra effort on the front end helps you avoid the possibility of an absolute dumpster fire later on. Skipping these questions is how you end up with equipment mismatches, rejected freight, or worse safety violations.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Megan Estrada-Zink

If you’ve worked in logistics for longer than five minutes, you know this industry is all about relationships, and relationships are all about trust. Building that trust doesn’t always mean being the loudest, smartest, or most experienced person in the room. Sometimes, it means reading the room and meeting people where they are.

That doesn’t mean being fake. It means being flexible.

Adapting your communication style, your behavior, and yes, even your attire, is one of the most underrated skills in logistics. Whether you’re pitching a new client, troubleshooting a warehouse delay, or talking drivers through a reroute, success often comes down to your ability to connect. And connections start with how you show up.

Welcome to our series celebrating the incredible women in Supply Chain and Logistics! In a traditionally male-dominated field, it's important to shine a light on the inspiring women who are making a significant impact. Through a mix of insightful and fun questions, we’ll explore their journeys, challenges, and successes. While we acknowledge the contributions of everyone in this industry, this series aims to elevate the voices and stories of women who often get missed. Next up: Blythe (Brumleve) Milligan