There’s been an explosion of content in the logistics and supply chain world. LinkedIn is full of polished videos, witty hot takes, and carefully curated brand stories. People, and companies, are learning that building a voice, sharing values, and connecting through storytelling can drive engagement, loyalty, and even sales.

That’s a good thing. But let’s not get carried away.

Because in logistics, your story is only as strong as your execution and service. It doesn’t matter how clever your content is if the trucks don’t show up, the freight goes missing, or no one answers the phone or emails.

Sales used to be about being the loudest voice in the room. Now? It’s about being the most useful.

But here’s the problem, there is a lot of sales advice floating around, especially in logistics, that is completely outdated. To be honest, some of it never even worked to begin with. And worse, it’s still being taught like gospel.

If you’ve ever been told to "always be closing" or "don’t take no for an answer,” this one’s for you. Here are six sales tactics that need to die already, and what to do instead if you actually want to build trust, book meetings, and close deals (without being annoying as hell).

There are many misconceptions regarding supply chain management. Some are pretty straightforward and well-documented, but recently, additional myths seem to have surfaced. From assumptions about who supply chain management is for, to misunderstandings about events in recent years, debunking these myths is crucial for anyone wanting to understand the industry better. Whether you’re a small business owner, an aspiring supply chain professional, or just curious about how goods move from one place to another, it’s important to separate fact from fiction. Let's dive into some of the most common myths and set the record straight!