Ship Happens: Making Supply Chain Make Sense
Whether you run a business, wrangle freight, or just want your supply chain to stop surprising you…
You deserve logistics content that actually makes sense.
No jargon for the sake of jargon.
No out-of-touch “thought leadership.”
Just clear, practical insights with a little personality.
Welcome to Ship Happens.
Our Mission is Simple.
Ship Happens bridges the gap between industry complexity and real-world clarity. Through honest storytelling, practical education, and a global perspective, we help people and businesses understand the supply chain, and feel empowered, not overwhelmed.
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Why Ship Happens?
Ship Happens is your go-to resource for unlocking the power of supply chain and logistics for small businesses.
No BS, Just Real Education
Say goodbye to boring and corporate logistics resources. Ship Happens cuts through the noise to provide you with real, relevant, and practical knowledge that helps you navigate the logistics challenges specific to small businesses.
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Dive into our blog posts where we break down the complexities of supply chain and logistics in simple, easy-to-understand terms. Gain insights and actionable tips that you can apply directly to your business.
E-commerce returns are unavoidable. Regardless of if you sell on Amazon, Shopify, marketplaces, or your own website, some percentage of orders will come back. Online shopping has removed the ability for customers to touch, test, or try-on products before buying, and nothing can completely fix that.
What can be fixed is how often customers feel disappointed once their order arrives. Most e-commerce returns don’t happen because customers are malicious or trying to game the system. Most of the time, returns happen because the product that arrived didn’t match what the customer expected, simple as that. That gap between expectation and reality is why most returns happen.
Reducing e-commerce returns doesn’t need to involve fighting customers or tightening return policies. It’s about managing expectations before checkout. Below are eight simple, but boring ways to reduce return rates by closing that gap.