Unlock the Power of Supply Chain and Logistics for Small Businesses

There’s been an explosion of content in the logistics and supply chain world. LinkedIn is full of polished videos, witty hot takes, and carefully curated brand stories. People, and companies, are learning that building a voice, sharing values, and connecting through storytelling can drive engagement, loyalty, and even sales.

That’s a good thing. But let’s not get carried away.

Because in logistics, your story is only as strong as your execution and service. It doesn’t matter how clever your content is if the trucks don’t show up, the freight goes missing, or no one answers the phone or emails.

Sales used to be about being the loudest voice in the room. Now? It’s about being the most useful.

But here’s the problem, there is a lot of sales advice floating around, especially in logistics, that is completely outdated. To be honest, some of it never even worked to begin with. And worse, it’s still being taught like gospel.

If you’ve ever been told to "always be closing" or "don’t take no for an answer,” this one’s for you. Here are six sales tactics that need to die already, and what to do instead if you actually want to build trust, book meetings, and close deals (without being annoying as hell).

Let’s be real: most drivers aren’t going to walk into your shipping office and tell you what’s wrong with your operation. They’ve got places to be, a clock that never stops ticking, and, frankly, they’re tired of being ignored.

But that doesn’t mean they don’t have thoughts. And if you’re a shipper who wants freight moved on time, with fewer headaches and a solid reputation in the carrier world, you should want to hear them.

So, on their behalf, we’re saying the quiet parts out loud. Here are six things drivers wish you knew: