Let’s be honest: following up can feel awkward. You don’t want to be a pest, but you also don’t want to let that lead, quote, or opportunity quietly fade into the void.

Whether you’re in sales, customer service, or running your own small business, the follow-up dance is one you have to learn. The trick? Doing it with confidence, and not avoiding being a stage 5 clinger.

Here’s how to follow up like a pro, without feeling like icky about it.