We all know how much I hate hype when it comes to new businesses in logistics, unfortunately it can feel like there’s a shiny new “must-have” trend every week.

AI-powered TMS. Drones in warehouses. Blockchain for pallets. Digital freight marketplaces promising to “Uber-ize” trucking. Not to mention every LinkedIn guru yelling about “resilience,” “visibility,” or “hyper-automation” (whatever the F that means).

The FOMO is real, and so is the fatigue. Because when you're running a brokerage, managing a fleet, or trying to keep products moving smoothly through a supply chain, you don’t have time (or budget) to chase every trend that pops up.