In the last post, we looked at how the grind culture, that has taken root in the trucking industry, affects people on a personal level, in this 2nd part of a 3 part series we will look at the trucking industry’s culture and how grind and hustle came about, why it sucks and a possible way forward.

Welcome to the world of “grind culture” in the transportation industry, where the hustle is glorified, Red Bull is a food group, and personal sacrifice is worn like a badge of honour. In the transportation industry, there are so many posts on social media about people who are “working” 14-hour days, 7 days a week. People are giving up sleep and rest, all in the name of the grind. This grind can cause adverse effects in three key areas: personally, culturally, and the business overall. In this 3 part series, we will explore all three, starting with the personal effects. Let’s delve into what the grind looks like and how it affects individuals on a personal level.