There’s been an explosion of content in the logistics and supply chain world. LinkedIn is full of polished videos, witty hot takes, and carefully curated brand stories. People, and companies, are learning that building a voice, sharing values, and connecting through storytelling can drive engagement, loyalty, and even sales.

That’s a good thing. But let’s not get carried away.

Because in logistics, your story is only as strong as your execution and service. It doesn’t matter how clever your content is if the trucks don’t show up, the freight goes missing, or no one answers the phone or emails.

Sales used to be about being the loudest voice in the room. Now? It’s about being the most useful.

But here’s the problem, there is a lot of sales advice floating around, especially in logistics, that is completely outdated. To be honest, some of it never even worked to begin with. And worse, it’s still being taught like gospel.

If you’ve ever been told to "always be closing" or "don’t take no for an answer,” this one’s for you. Here are six sales tactics that need to die already, and what to do instead if you actually want to build trust, book meetings, and close deals (without being annoying as hell).

Let’s be real: most drivers aren’t going to walk into your shipping office and tell you what’s wrong with your operation. They’ve got places to be, a clock that never stops ticking, and, frankly, they’re tired of being ignored.

But that doesn’t mean they don’t have thoughts. And if you’re a shipper who wants freight moved on time, with fewer headaches and a solid reputation in the carrier world, you should want to hear them.

So, on their behalf, we’re saying the quiet parts out loud. Here are six things drivers wish you knew:

Everyone loves to talk ship about bad brokers. The ghosters. The lowballers. The margin-chasers who disappear the second things go sideways.

But what about the ones who are trying, and still missing the mark?

Let’s be honest: a lot of people come into this industry and get handed a phone, a list of leads, and not much else. If they’re lucky, they get an afternoon shadowing Chad, who might be a top earner, but also happens to have a mountain of bad habits (and possibly a superiority complex).

Transportation fraud isn’t just a nuisance, it’s a growing, multi-million-dollar problem in North American logistics. From double brokering to stolen loads and hijacked payments, fraudsters are getting bolder and smarter.

And no one is immune.

Whether you’re a shipper, broker, carrier, or driver, the only way to stay ahead is to stay informed, and be proactive. Below, we break down exactly what each party can do to reduce risk and keep freight flowing safely.

The cradle-to-grave model has been a staple business model in logistics brokerage for years. And with the rise of the agent model across North America, it’s seeing a bit of a glow-up.

Everywhere you turn, there’s another post selling the dream: Be your own boss. Work from anywhere. Build your own book. Keep more of your commission.

Sounds great, right? And to be fair, it can be, it’s how I started my entrepreneur journey. Cradle-to-grave can offer freedom, autonomy, and a chance to build something of your own. But let’s not romanticize it. Because when you’re the one selling the freight, booking the truck, tracking the shipment, handling the fallout, chasing paperwork, and invoicing the customer… that’s not freedom. That’s a one-person logistics department. And it burns people out.

The freight’s delivered, the truck’s empty, and the driver’s already asking about their next load.

You’re done, right?
Not even close.

This is where a lot of dispatchers coast, but this stage can make or break your margin, customer relationships, and ability to get paid. It’s not glamorous, but post-delivery is where the smart teams pull ahead. Tie off the loose ends now, or deal with the fallout later (usually in the form of disputes, denied accessorials, or annoyed billing staff).

Here’s your checklist for after delivery.