The cradle-to-grave model has been a staple business model in logistics brokerage for years. And with the rise of the agent model across North America, it’s seeing a bit of a glow-up.

Everywhere you turn, there’s another post selling the dream: Be your own boss. Work from anywhere. Build your own book. Keep more of your commission.

Sounds great, right? And to be fair, it can be, it’s how I started my entrepreneur journey. Cradle-to-grave can offer freedom, autonomy, and a chance to build something of your own. But let’s not romanticize it. Because when you’re the one selling the freight, booking the truck, tracking the shipment, handling the fallout, chasing paperwork, and invoicing the customer… that’s not freedom. That’s a one-person logistics department. And it burns people out.