This entire blog started because of my inbox. Specifically: PR emails.

If you work in or around logistics media, you know exactly the ones I mean. The subject line “AI Powered”. The whole email is full of AI this and AI that. And yet somehow, after reading the email three or four times, I still can’t tell what the product actually does.

Is it AI?
Is it automation?
Is it a well-organized workflow with a buzzword glued on top?

Because honestly, how can every new tech and platform be AI?

The more pitches I saw, the more obvious the real issue became: as an industry, we’ve blurred the line between what’s simply a fast, reliable automated process and what is actually intelligent technology capable of learning, adapting, or predicting. And that distinction matters, not just for accuracy, but for budgets, expectations, and whether a team ends up with the right tool for the right job. So let’s talk about it properly, without the jargon-y nonsense.

There’s a specific kind of person who ends up in logistics: the “don’t worry, I’ll handle it” type.
Every industry has them, but logistics seems to attract them in bulk. Maybe it’s the constant problem-solving, maybe it’s the adrenaline of fixing things minutes before they break, or maybe it’s just the culture we all grew up in, where being busy meant you were important. And it shows,  logistics workers actually rank #1 for burnout risk of any industry, with 20% over-utilized, 15% at risk, and the longest average workday at 9 hours and 10 minutes.

But somewhere along the way, “handling it” quietly turns into “carrying the entire company on your back.” And most people don’t realize the cost of that until they’re already paying it.

The funny thing is, doing everything yourself feels efficient. It feels responsible. It feels faster at the moment — just answer the email, just update the file, just follow up on the truck, just redo the spreadsheet because the formatting is a disaster and you’re the only one who knows how it should look.

But the truth is this: every time you jump in to do it yourself, you reinforce a system where you are the system. And that’s where the real trouble starts.

Transportation fraud isn’t just a nuisance, it’s a growing, multi-million-dollar problem in North American logistics. From double brokering to stolen loads and hijacked payments, fraudsters are getting bolder and smarter.

And no one is immune.

Whether you’re a shipper, broker, carrier, or driver, the only way to stay ahead is to stay informed, and be proactive. Below, we break down exactly what each party can do to reduce risk and keep freight flowing safely.

The cradle-to-grave model has been a staple business model in logistics brokerage for years. And with the rise of the agent model across North America, it’s seeing a bit of a glow-up.

Everywhere you turn, there’s another post selling the dream: Be your own boss. Work from anywhere. Build your own book. Keep more of your commission.

Sounds great, right? And to be fair, it can be, it’s how I started my entrepreneur journey. Cradle-to-grave can offer freedom, autonomy, and a chance to build something of your own. But let’s not romanticize it. Because when you’re the one selling the freight, booking the truck, tracking the shipment, handling the fallout, chasing paperwork, and invoicing the customer… that’s not freedom. That’s a one-person logistics department. And it burns people out.